BIANCHI

Tres Ríos is full of life. As a luxury eco-tourist resort, preserve, marina and convention center, Tres Ríos' 5 hotels and amenities promise to bring this part of Cancun back to life.

The project objective was to design a site with an authentic but modern Mexican feel. Abstract mastheads give the viewer a sense that the flora and fauna are carefully protected even with all the construction going on. Icons garnish the left margin as 'artifacts' and the colors speak to the sunny gulf climate.

Christa BIANCHI took an established, but skeletal brand identity system and evolved it into the fuller language seen on every page. A matching hotel site and blog are also live.