Branding a person is a sensitive exercise. Who the client is and what ideas they represent must be meshed. We ask the questions that make this self-brand effective.
Dr. Evans is a Board Certified OBGYN admired by both the conventional medical world and the holistic one. He is unique, approachable and dedicated to finding all the solutions he can offer for his patients.
To build a strategy for this brochure site, we first needed to measure the equity in words like ‘holism’ and ‘alternative’ health care. Our research showed overwhelmingly that ‘holism’ has strong positive associations and is in huge demand online, especially with regard to pregnancy and cancer. Language was written accordingly for people and search engines. The site reaches and retains the right audiences.
The colors and images at drjoelevans.com portray natural health and vitality in a soothing sage–green palette. Contrast punches make it not–too–soft: this is not the website of a wallflower, but a compassionate innovator.
This is what we refer to as a ‘hybrid’ site. It is predominantly written in bullet-proof CSS web standards, (thanks to Michael Barrish for collaborating), but there is also a little Flash to give an extra bit of polish.
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