BIANCHI

The Carbone Smolan Agency invited BIANCHI to help design a new website for one of the largest law firms in New York City, Cadwalader.

Cadwalalder’s budgets required the use of stock photography, which is often overused. The image language on the site pages, however, transformed the ubiquitous stock photos into something unique to Cadwalader. The colorized areas of each black and white photo made classic metaphors.

We pushed for CSS design for the Cadwalader rebuild to give the site more flexibility, accessibility and search engine visibility, while also making maintenance less costly over time. BIANCHI recommends CSS web standards for these reasons to all clients.