BIANCHI

This geometric logo, based on shapes derived from the Golden Mean, was the visual device to portray the intelligence behind the unique actuarial science of Endurance RE. Reinsurance, a business based on algorithms and abstract thinking, naturally lent itself to powerful imagery, as well.

Endurance Reinsurance was poised to take over the world in 2001 and demanded a logo as dynamic and unique as they are.

The Golden Mean also informed the designs for all the company's print collateral.