The new name and logo for American Teleconnect in 2005 was a transformation to stronger branding in the highly competitive conferencing service industry — a multi–billion dollar, industry. Three logo lockups are standard requirement for a business with a diverse marketing footprint.
The goal was to look more polished and be more specific to their core offering, making for an articulate brand identity. The logo translates well to the print materials, web site and e-brochures.
