BIANCHI

The Carbone Smolan Agency proposed an interim brochure and packaging design to meet Quick & Reilly’s immediate needs while the designers took more time to develop the full offering. This quickly and beautifully produced deliverable has a soft and refined palette, achieved with TOYO inks. Artwork and messaging wrap around the pieces, which deliver important investing information.

Later in the project, a sophisticated system of brochures was engineered to deliver investing information to all audiences from their own points-of-view. Thanks to some ground-breaking research by Claire Taylor and Catherine Goodman, and thanks to some sharp information architecture by Christa BIANCHI, the system delivered multi-tiered communications outlets that were organized by the investing knowledge of the investor (beginner, intermediate, etc. ), the investor's stage of life (first time, wealth preservation, etc.), the investor's motivation (recently divorced or saving for college, etc.) or by product type in simple but sophisticated language by financial writer Grace Weinstein.