OCV Architects have a huge portfolio of work. They’ve designed and overseen SRO’s, Homeless shelters, schools, churches, green buildings and multi-family rehabilitations — they've been making a better New York for over 30 years.
By acquiring the domain name 'makingabetternewyork' and securing it for 5 years before renewal, we not only latched onto strong brand positioning for OCV, we let the Search Engines know that this is a serious idea and not a temporary campaign.
While the flash portfolio site at ocvarch.com is strategically a great way to add the appropriate polish to the architects' work, the full Flash site isn't the best way to reach a new audience or re-purpose the content in the firm's press releases. This blog adds dimension to the OCV story, postitions the brand, gives it a voice and drives traffic.
